135: PATA Ambassador to  Greater China +  NY PATA Lunar NewYear Banquet +  Luxury Travel Trends + Wellness +Petronas  Towers + GBA Guangdong, Hong Kong,  andMacao; 135-20240221

Issue 135I, February 20, 2024New York, NY
PATA Ambassador for Greater China
The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Soon-Hwa Wong as its Ambassador for Greater China. With over 40 years of experience in the Asia Pacific travel and tourism industry, Soon-Hwa brings a wealth of knowledge and expertise to this pivotal role. His passion for positive changes within the industry and commitment to fostering collaboration will undoubtedly drive growth and development in the region’s tourism sector. We look forward to Soon-Hwa’s leadership in engaging with all sectors of China’s vibrant travel industry and enhancing PATA’s presence in Greater China.Read more: http://www.pata.org/…/pata-appoints-soonhwa-wong…
NY PATA Annual Lunar New Year BanquetGet Your Tickets Now
Come celebrate the Year of the Dragon with NY PATA! This is an exciting opportunity to meet new people, network, and immerse yourself in culture. We have a line-up of exciting activities planned for you, including; sumptuous food, wine, and entertainment.  Networking • Fine Tea Tasting  Dim Sum • Jiangsu Culture and Tourism Presentation • Dance and Instrumental Performances • Door Prizes/Lucky Draw • Sumptuous Banquet Dinner • Wine & Prosecco • Photographer • Gift Bags for All • Lots More!!!Don’t miss out on the fun!Register NOW to secure your spot!We can’t wait to see you there!
PATA’s Sustainability andSocial Responsibility Support
Discover the fusion of Nature, Eco, Wellness, & Adventure with the Global Creative Economy in our PIB International WebinarSeries 06.Don’t miss the presentation by PATA’s Sustainability & Social Responsibility Support, Fernanda Rodak, as she delves into how sustainable tourism practices align with the creative economy and presents case studies on the integration of NEWA-Based Tourism trends in “PATA’s Insights: Synchronizing Sustainable Tourism and Creative Economy.”February 22, 2024, 2 – 4 PM GMT+8.Register now: https://bit.ly/RegistrationPIB-IWS
Health and Wellness
Welcome to an exciting revelation about bitter melon! Did you know that this unique fruit is not only delicious but also offers incredible health benefits? Bitter melon is not just a tasty addition to your meals; it is also linked to lowering the body’s blood sugar levels. The properties found in bitter melon act similarly to insulin, aiding in the transportation of glucose into cells for energy production. By consuming bitter melon, you can support your cells in utilizing glucose effectively, transferring it to vital areas such as the liver, muscles, and fat.Moreover, bitter melon’s consumption in optimal quantities can be a powerful ally in combating fungal infections. Thanks to its anti-fungal and anti-bacterial properties, bitter melon can help eliminate toxins from the bloodstream, thereby reducing the risk of various diseases. Embrace the natural goodness of bitter melon and unlock its full potential in promoting your overall well-being.Bitter melon is an acquired taste and is delicious cooked with beef or chicken and black bean sauce. It is widely consumed in Asia, Pacific Islands, and India. Embrace the goodness of bitter melon in your diet and experience a blend of culinary delight and health enhancement! 
Petronas Towers, Malaysia
The Petronas Twin Towers in Kuala Lumpur, Malaysia is lit up in red to celebrate the Chinese New Year in 2024. This annual festival, also known as Lunar New Year and Spring Festival, is a time of great significance for the Chinese community around the world, symbolizing good fortune and joy. As one of the most recognizable landmarks in the world, these twin buildings held the title of the tallest buildings in the world from 1996 to 2004 and remain the tallest twin towers in the world. The illumination of the Petronas Twin Towers in red for the Chinese New Year Celebration 2024 is a testament to the country’s commitment to celebrating cultural diversity and tradition.
Destination Greater Bay AreaGuangdong, Hong Kong, and Macao
Welcome to the dynamic Greater Bay Area, a region brimming with endless opportunities and cultural diversity. Comprised of nine vibrant cities in Guangdong Province – including Guangzhou, Shenzhen, and Zhuhai – along with the unique charm of Hong Kong and Macao, this area is a melting pot of innovation and tradition. Explore the bustling streets of Foshan, the picturesque landscapes of Zhaoqing, and the technological hubs of Dongguan and Shenzhen.The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) celebrated its 5th anniversary on Sunday, February 18th. This strategic alliance aims to foster economic growth, innovation, and cultural exchange within the region. Stay tuned for exciting developments and opportunities arising from this dynamic partnership.

Elizabeth Chin | Executive Director | PATA New York | elizabethnypata@gmail.com